Fazermint
Everyday and Holiday U.S. Package design
Fazermint is an iconic and traditional Finnish mint first offered in 1963. With its European success of 128 years, Fazer is ready to share its passion for confections with the U.S. consumer.
Building upon the recognizable and unique silver box and cool color tones of the Fazermint brand colors in Europe, we introduced a unique new brand to U.S. consumers that would stand out in an already competitive chocolate category. The new design was built around a thoughtful, yet simple on-package design that allows consumers to easily understand the type of chocolate product and flavors inside. In contrast, the unique silver wrapping on each individual chocolate, combined with the clean text, delivers a delightful surprise to the consumer when they open the package - that reflects the magic of this unique chocolate.
To add an additional element of wonder and surprise during the Holiday season, a magical winter landscape and intricate varnishes were added to the everyday design. The seasonal bag is the perfect way to share the excitement of Fazer mints with others.
The resulting designs for the everyday and holiday bags both reflect the northern magic that Fazer Chocolate represents, and appeal to the U.S. consumer seeking a new and unique taste in the world of chocolate.