Lindt Snickerdoodle
Lindt's Sweet Success:
A Flavorful Journey of Snickerdoodle Chocolate Packaging
Overview:
Lindt Chocolate, a family-run company with a rich Swiss tradition since 1845, is renowned for its high-quality chocolate. To align the taste with their brand, Lindt sought to introduce a new seasonal flavor, Snickerdoodle. However, the challenge lied in creating packaging that effectively captured the essence of this unique and unfamiliar flavor.
Challenges:
Introducing Snickerdoodle as a new chocolate flavor posed the challenge of showcasing its distinctiveness and making it visually appealing to consumers. The objective was to accurately represent the flavor while maintaining the brand's renowned style and quality.
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Solution:
Lindt collaborated with ICEY, a small boutique agency known for their innovative and creative design approach. ICEY offered a fresh perspective, different from larger brand design companies, ensuring a unique and impactful solution. The focus was on capturing the essence of the snickerdoodle flavor, selecting the perfect color palette that complemented the imagery, and creating a design that would make the target audience want to purchase.
Results:
Lindt loves working with ICEY. Outside of the snickerdoodle project, we continue to help their company with any additional LINDOR design needs. To best sum up their experience with us:
“Allison and her team bring a fun and creative element to their work. They have a well-rounded team that understands how to elevate a Brand. Ideas that are cluttered in your mind come to life on paper when working with Icey!"
Cindy Drislane | Associate Project Manager LINDT