The Importance of Package Design in a Competitive Marketplace
Let’s face it — Package design is a crucial part of the marketing mix. It is an essential factor in the success of a product. As the old phrase goes “don’t judge a book by the cover” however people do judge products before they buy. Presentation is everything.
Good package design can make or break a product. The design of the package can influence how potential customers perceive the product even before they have seen it, and it can also influence their decision to buy it or not to buy it.
Package design is one of the essential aspects that attract customers to your products and keeps them coming back for more.
A good package design should be easy to carry around and have a solid call-to-action message.
We’ll dive into the latest design trends of 2022 and where the future of packaging trends are headed.
Top Package Design Trends of 2022
Details and Symmetry
Package design trends are changing with the times. Intricate details and symmetry are two of the most popular design trends.
Intricacy and Symmetry are trends that have been around for a while, but are becoming more popular than ever before. The Intricacy trend is characterized by intricate patterns and designs that can be seen on many products. The Symmetry trend is characterized by designs that have an even balance of both left and right sides to them.
Typography Focused
Package design is an intricate artform in itself. While its primary role is communication, typography is not always just meant to be read.
Typography is a powerful tool for designers to convey a message or create an emotional response from the viewer.
Typography can create a sense of urgency, evoke feelings of nostalgia, or make people feel happy and excited.
Minimalism
Package design is a crucial part of the product marketing process. It is the first thing that customers see, and it can make or break their decision to buy.
The trend of minimalism in packaging design has been rising in recent years. This trend has been popularized by brands like Apple, which has always had a reputation for attractive simplicity and honesty.
This trend is not just about keeping packaging stripped back but also about ensuring it is environmentally friendly and sustainable.
Other Trends in Package Design
The industry is evolving, from sustainability to the way we design (like using AR or AI technologies). Some significant trends and innovations to look out for:
Augmented Reality: The future of packaging will be in the hands of the customer. The customer will decide what they want their package to look like, and they can even create their package design using augmented reality. AI technology or augmented reality can also help with displays and creating a pallet rendering that can appeal to clients. Sometimes it’s beyond the standard packaging but the display as well. Using sophisticated technology can help plan your marketing strategy.
Transparent packaging: The way we buy things is changing. With the rise of e-commerce, consumers are buying more and more items online before they purchase them in stores, and it’s essential to have transparency. This means that packaging needs to change to accommodate this new way of shopping.
Less plastic: Brands are becoming more sustainable and eco-friendly, which is why companies are starting to use less plastic and more sustainable materials in their packaging.
Sustainability: Consumers care about sustainability and eco-friendliness now more than ever before, so brands are trying to make sure that their products meet these standards when it is possible.
Color speaks volumes: Designers are taking a more playful and colorful approach to packaging. They incorporate bright colors, bold fonts, and unique textures.
It is not the first time that designers have taken a bold approach to design - but this time, they are making it louder than ever before. Many brands use bright colors and loud typography to grab consumers' attention.
In the package design industry, trends often gauge how well a company is doing. Other notable trends that are buzzing for 2022:
-The use of holograms for marketing purposes.
-Large-scale interactive displays and installations.
-Bespoke packaging for individual products.
How to Use These Trend Predictions to Your Advantage
Every product deserves a fabulous design. It can transform your business if you invest the time and use the right creative talent.
The design trends for 2022 are not set in stone, but they provide a baseline for you to start with. Whether you are looking to create new packaging or redesign an old one, these trends can help you create something that will be effective in the marketplace.
ICEY is a full-service packaging design agency. We have a team of vibrant experts, and we work collaboratively with our clients to ensure their packaging goals are met.
We have a deep understanding of Food & Beverage package design and know how to support marketing and sales with tools such as; renderings, concepts displays and presentations to help sell-in your products and get them noticed.
If you’re looking to refresh your packaging for your brand or product, let’s chat!
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